Brexit is the word on everyone’s lips and for the HE sector, a very real and present issue. As the negotiations begin there are already impacts being felt. UK business schools, according to the FT, look set to face significant competition for top staff from France and Spain. With these countries seeing an opportunity, as well as a rise in the league tables of their leading business schools, there are some concerns senior European staff may leave the UK. However, according Phil Considine at Notttingham Trent’s business school, he believes there are still many opportunities due to the quality of the UK system and relative strength of the economy. He states that ‘We are seeing no drop off in interest from European academics’.
Despite Brexit-based concerns, UK institutions remain number one by international students for overall satisfaction according to the Universities UK International 2017 update. With 91% of international students across all levels of study (undergraduate, postgraduate taught and postgraduate research combined) reporting that they are satisfied with their experience in the UK there is much to be applauded. For institutions to continue attracting such numbers it is important to look at the mix of influencing factors for choice of study destination. These are institutions’ websites, family, friends, league tables and education agents. All have retained their importance over the last five years, with each factor remaining in the top five most cited influences for the whole period. However, social media is increasing its influence, cited by 14% in this survey as influential compared to 8% in 2012.