Marketing is the New Finance

By Saxton Bampfylde

Marketing is the New Finance

In the second of a series of leadership events, in partnership with University of Chicago Booth School of Business Saxton Bampfylde hosted an evening focused on defining what is new in the era of truly Big Data with guest speaker Professor Dubé. We heard insights on how big data & marketing analytics are changing strategic decision making, and how the pitfalls of assuming that having massive sample sizes allows us to disregard everything we have learned about causal inference in the last half century.

is a regular insights update from Saxton Bampfylde. We aim to share interesting thoughts and perspectives on topics and issues that are relevant and current across sectors.

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