Jonathan Badyal

Jonathan is a Senior Adviser to Saxton Bampfylde’s Arts, Culture, and Creative Industries practice. He is also is a partner at Trafalgar Strategy, a global strategic advisory firm where he advises CEOs and world-renowned creatives on strategy, communications and reputation.

With a particular passion for India, he is also working on exploring the country as both an import and export market for the UK’s arts and creative industries, building a wide network of senior stakeholders.

Jonathan joined the partnership after spending eight years at Universal Music, the world’s leading music company, in a wide-ranging senior executive role. As Director of Communications for the UK business, he advised on strategy and culture change as well as managing a wide range of communications initiatives. He also oversaw multiple CSR initiatives while overseeing key relationships with government and the wider creative industries.

Prior to his role at Universal Music, Jonathan spent five years advising the UK Government’s Culture and Digital Minister on policy, communications and stakeholder relations, where he developed deep insights into arts and creative industries policy.

Jonathan’s board experience includes his current roles as Deputy Chair at Black Country Living Museum and Non-Executive Director positions at Manchester United Foundation and the National Academy for Social Prescribing.

He was previously on the Tate Modern Advisory Group and was recently recognised in the PRWeek UK Power Book 2025.